UPCYCLE APPAREL BRAND & SOLUTIONS PROVIDER

Changing the way companies deal with dead-stock/surplus inventory
Building sustainable strategies for retailers, brands and organizations
Solving end-of-life inventory challenges creatively and responsibly

SUSTAINABILITY: Relevant & On Trend

Sustainability is mainstream and transparency is expected
Due to growing industry pressure and developing regulatory measures, companies must find ways to reduce landfill waste and lower carbon footprints
Research shows that today’s consumers are supporting organizations and brands that are environmentally and socially responsible

UPCYCLING DEFINED: No Green-Washing Here

Upcycling is the process of transforming useless products or materials into new products for greater environmental value
Uses minimal energy, zero water, no harmful dying methods, no emissions from maritime shipping, no potential misuse of labor in offshore factories
Upcycling is, by far, the cleanest circular method in the fashion/apparel industry

Expanding CSR Efforts & ESG Criteria

Upcycling benefits the environment by reducing carbon footprints, avoiding landfill waste and incineration, and conserving water
Provides potential useful and measurable data for tracking landfill diversion, avoided GHG emissions, and water conservation
Preserves natural resources by minimizing the need for new raw or synthetically-created materials – reducing air and water pollution
A tangible and impactful step toward achieving ESG goals

OUR MODEL AT WORK ACROSS ALL SECTORS: Licensed and Non-licensed Goods

Pro Sports
Collegiate
Resort
General Sportswear
Corporate

BUILDING SUSTAINABLE PROGRAMS:Turning Dead-stock into Revenue

A better alternative to closeout, donation or waste
Transforming dead-stock inventory into unique products
A profitable and sustainable business strategy and new source of revenue

DESIGN ADVANTAGE: One-of-a-kind

Individually unique, handcrafted, made in USA
Our design process is fueled by the assortment of materials we rescue and a creative process that adheres to brand preferences and guidelines
Sold in brick and mortar as one-of-a-kind items and online as limited capsule collections
Keeps programs fresh & creates urgency

Turning Fashion Waste into Fashion Forward

Refried is a recognized upcycle resource by wholesale clothing companies for unloading irregulars and seconds

CORPORATE PROMO APPAREL: Monetizing Misfits

Promotional apparel is big business – and that’s a good thing. But there’s a downside, one that impacts every promo company –and the planet.
From logo misprints to wrong-spec’d products, a significant amount of product becomes obsolete with every mishap and the obsolete goods are most often discarded as waste.
Upcycling puts perfectly good material to good use creating new products.

ADDRESSING REBRANDING INITIATIVES: Responsibly and Creatively

The decision to act to advance social justice generated a significant amount of obsolete inventory overnight
The inventory, destined for landfills or incinerators, posed a harmful threat to the environment
The upcycle collection marked a historical event and benefited the environment

TELLING THE STORY: Building Successful Programs

Signage and hangtags that effectively tell the upcycle story and unique offering
Merchandising support and best practices
Process imagery/content for storytelling
Brand ambassador programs

Example Partner Programs & Collaborations

THE HOODIE SWAP CAMPAIGN:Diverting post-consumer waste from landfills

A single-day event whereby consumers could trade their used, “imposter" hoodies in for a brand new, authentic Champion Hoodie at no cost
The sweatshirts were laundered using a 100% certified all-natural process used by hospitals for cleaning and sanitizing bedding and laundry
Avoided landfill waste by donating a percentage to homeless agencies to provide warm clothing during cold New England winter months, and transform the rest into unique products to cycle back into the marketplace

e-Commerce & In-store Programs

Online: Capsule collections with a limited number available

In-store: Each piece individually unique with no two items alike

Authenticated & Gifting Programs

Authenticated game-used and team-issued uniforms can be upcycled and transformed into special collections
Unique and refreshing products for member gifting programs, i.e., season ticket holders, WAGs, staff, partners
Upcycling offers unique opportunities for player/fan engagement programs.

AMUSEMENT PARKS:
Collections: Classic, Vintage, Americana

CULTURAL ATTRACTIONS:

FAN ENGAGEMENT PROGRAMS:
Cooper Kupp Jersey Swap Program

When Cooper changed his number from 18 to 10, Cooper and his wife Anna thought of his fans and the good money they spent on his #18 jerseys. In appreciation for his fans, and their passion for the environment, we redesigned and transformed his fan’s jerseys into unique upcycled items featuring the #10 – for the first 500 fans that signed up.

UNIQUE PARTNER PROGRAMS

Upcycling and transforming vintage t-shirts to one-of-a-kind tote bags

PROMOTING SUSTAINABILITY VIA SPORTS
Designing Dance Team Uniforms

TARGETING KEY DEMOGRAPHICS

Transforming unsold/excess mature apparel designs into products that appeal to younger consumers
A profitable alternative to offloading excess inventory to value channels

TRANSFORMING THE NOT-SO-OBVIOUS: Creating Unique Upcycled Collections

• Upcycling outdoor and indoor stadium banners

• Upcycling the Green Monster, a piece of Fenway, America’s oldest ballpark.

THE BENEFITS: At-a-glance

A better alternative to closeout, donation or waste
Turn dead-stock/surplus inventory into newfound revenue
Expands CSR Efforts and support ESG Criteria
Preserves natural resources and protects our planet
Aligns with consumer preferences and attracts a key demographic across all retail sectors

FOR MORE INFO CONTACT: mark@refriedapparel.com

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