San Jose Sharks Case Study -
Executive Summary Preview
INTENTION
In the heart of San Jose, where teal pride runs deep, the San Jose Sharks have always been known for their fierce play on the ice. But recently, they’ve made waves off the rink — thanks to a creative sustainability partnership transforming old merchandise into something new.
In 2025, the Sharks teamed up with Refried, a company renowned for repurposing unsold or outdated team apparel into one-of-a-kind fashion pieces. The collaboration aimed to tackle a quiet issue in sports retail — what happens to merchandise that doesn’t sell?